E-Commerce App - SNEAKERZ

About the project

Sneakers is an e-commerce application where users can buy all kinds of branded shoes online with a neat, uncomplicated, and user-friendly shopping app.

• Design Guidelines: Followed Android and iOS design guidelines to create logos that are consistent with each platform's visual language.
• User-Centered Design: Considered user preferences and logo legibility and scalability when designing logos for Android and iOS platforms.

High Fidelity prototype Layout - IOS

• Design Guidelines: Followed the Human Interface Guidelines for iOS to create a hi-fi prototype that is consistent with the platform's visual language. Specifically, incorporated the recommended 16px margin for a clean and visually balanced design.
• User-Centered Design: Demonstrated attention to detail by using the recommended 16px margin throughout the hi-fi prototype, which ensures the design is visually appealing and easy to navigate for users.

• Through stakeholder interviews, I learned that users are very comfortable with buying shoes online and prefer a user-friendly shopping app that allows them to quickly find and purchase their desired shoes.
• User research revealed that users prefer to buy shoes by comparing them with other shoes, reading customer reviews, and checking product ratings.
• Users also like to explore a wide range of options within their budget and expect a good product description, an option to check availability in nearby stores, and better size descriptions to make informed purchase decisions.
• Advanced search filters and the ability to compare with other brands are also essential features that users expect in an e-commerce application.
• By creating personas, empathy maps, user journey maps, and card sorting exercises, I gained valuable insights into the user's perspective, needs, and pain points, which helped me design a user-centric solution.
• The prototypes I created for the Android and iOS platforms adhered to the respective human interface and material design guidelines, which ensured a consistent and seamless user experience across both platforms.
• By creating a style guide and hi-fi prototypes, I ensured that the design was visually consistent and aligned with the user's preferences and expectations.
• Overall, this project taught me the importance of conducting user research, analyzing data, and creating user-centric solutions to create a seamless and satisfying user experience in an e-commerce application.