Stakeholder Interview Document

• Name of the App: SneakerZ
• Description:  An E-commerce application to buy sneakers.
• Objective: To develop an application where users can buy all kinds of branded sneakers online with a neat, uncomplicated, and user-friendly shopping app.
• Business Goal: The Goal is to generate greater revenue by selling sneakers online.
• Target Audience:    
  a) Age Group: 15 to 55 years    
  b) Gender: Unisex    
  c) Location: Metro Cities    
  d) Income Group: 1200$ per month    
  e) Education: graduates    
  f) profession: All Profession especially researchers and students
• User Role: Buyer
• Competitors: Nike, Under Armour, etc.
• Business Model: B2C (Business to Consumers)

User Research Findings

• Users are very comfortable in buying shoes online with without wasting time in shopping by visiting stores.
• Users prefer to buy shoes by comparing with other shoe, customer reviews and product rating.
• Users like to explore wide range of options within the same average price.
• Users expecting good description, an option to check availability in nearby stores, and better size description.
• Users are expecting advanced search filter options, and comparison options with other brands.
• User like to buy quality products with average price. And better return policy in a simple way.

• All the touch points were usable  which contributed to a positive user experience.
• Users liked shoe blog which indicates that the design effectively met user interests and preferences.
• Users could interpret the screens effectively.

"Thanks for diving into this case study! I would love to hear your thoughts and feedback. Feel free to reach out using the contact form below. Let's keep the conversation flowing!"